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Tuesday, August 11 – Saturday, August 15

Annual Sale Event

Our Biggest Sale Is Back!

50% Off Half Of The Store & 10% Off Everything Else

This year’s Annual Sale runs for five full days! From Tuesday to Saturday (August 11–15), you can shop in person at your convenience, knowing the savings are worth the visit. And since we only host one sale a year, this is your chance to save big on the pieces you’ve been eyeing — without waiting months for another markdown.

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14KW Blue Zircon necklace and earrings

When You’re Ready for the Best

Visit Iroff & Son Jewelers - serving North Atlanta since 1957 to see Alpharatta's finest selection of engagement rings, estate jewelry, diamond gifts & more. Visit our showroom to see the difference in our hand-picked diamonds for yourself.

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A Unique Approach

Custom Creations

Bring your personal vision to life. Whether you're designing the perfect engagement ring or reimagining a cherished family heirloom, our expert team is here to guide you through every step.

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jewelry professionals ready to help

Jewelry Repair

At Iroff & Son we don’t just do the ring right. From loose gems, to regular cleaning we also offer a wide variety of jewelry repair services in the Alpharetta and Atlanta area.

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Experienced on sight appraisers

Sell Your Jewelry

From gold to platinum. From rubies to diamonds. Rolex and other fine time pieces. Your used, broken or unwanted estate jewelry might be worth more than you think.

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Making jewelry dreams come true

Family Owned & Operated Alpharetta Jewelers

With roots back to the 1940’s Iroff & Son Jewelers experience in the diamond and jewelry business spans three generations and over 70 years. The vision started with Bernard Abramson, a former U.S. Navy officer who found his way into the jewelry sales, introducing unique tactics to make his clients jewelry dreams come true.

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Take Part in Our Legacy of Trust

Serving families in Alpharetta with honesty and care for decades.

Book an Appointment

Plan your visit for personal, one-on-one attention.

Bring Your Vision to Life

From creating custom pieces to caring for heirlooms, we’ve got you covered.